Kevin Rose and the missing millions (I found them !)

August 14, 2006

Is Kevin Rose (his share in Digg.com) worth $60 – Plenty of people have dissagreed with this however they haven’t offered any alternate value or any calculations to disprove the valuation.
I have to say that only getting $3M in advertising revenue per year is pretty poor for a site ranked in Alexa at position 100, gizmodo.com make $4.5M and they are only ranked at 847. Based on 3 month averages (from Alexa), Digg.com gets 33000 page views per million people and Gizmodo.com gets 2898 page views per million people, that’s 11 times as many page impressions so if Digg.com adopted gizmodo’s advertising methods it would be making $51M per year in advertising.

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